We are designers driven by curiosity, information and the human experience.


Welcome to Department of Unusual Certainties

DoUC is a research and design company driven by curiosity, information, and the human experience. Our team of design strategists with interdisciplinary backgrounds build individualized solutions for organizations seeking to strengthen their strategy, engagement, or to revitalize existing processes. DoUC excels at collaborating with clients, using strategies that can extract meaningful insights to develop work that better connects to and engages with internal and external audiences. We have experience working within a broad range of collaborative partnerships, budgets, and contexts to create with our clients.

We describe the wide-ranging and unique processes we develop as Structured Explorations: we make the structure and you do the exploring.

Using both familiar and unconventional methods—including workshops, experience and journey mapping, question exercises, prototyping, timelining, and games—Structured Explorations are built to suit your organization’s knowledge, needs and skills, and to deliver results.

What is a Structured Exploration?
We create processes and tools for our clients and partners that ask questions, gather and analyze information, generate insight, devise strategies, prototype ideas, and lead to outcomes rooted in your organization’s vision and values.

Our explorations aim to first identify organizational or community values through workshops and engagement. This ensures project outcomes are closely tied to your core mission, and better enables our clients to create or clarify their vision and desired outcomes through our proven processes of understanding, analyzing, and creating.

Some examples of past Structured Explorations have included community engagements, experience design & mapping, workshop facilitation, or prototyping and concept realization.

Contact us to learn more about our work and processes.

Past clients

Inuit Art Foundation
Centre for Equality Rights in Accommodation (CERA)
ActionAid Denmark
Hxouse Foundation
Dansk Arkitektur Center
Town of Georgina
Workers Arts and Heritage Centre
Friends of the Greenbelt
Art Gallery of Ontario
Cirque du Soliel
Harbourfront Centre
Venice Biennale